Why Your Small Business Should Have a Content Marketing Strategy
For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern-day consumer doesn’t want to be blatantly sold to; they want to organically learn about a company or product and determine whether it fits their needs at their own pace. Content marketing is the answer to their prayers. By making your brand a credible and authoritative resource on topics that matter to your potential customers, your business is more likely to get discovered by the right audience.
From our very good friends over at entrepreneur.com