Why Start-ups Need Branding


Source entrepreneur.com

Why Start-ups Need Branding

A brand is simply the perception of the sum total of all touch points – of a product, service or business. Thus, each meeting, personality of the promoters, kind of PowerPoint presentation he makes, quality and uniqueness of the product or the service offered, references cited – all these things give a perspective about the start-up.

From our very good friends over at entrepreneur.com

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