Why Short-Form Video Needs to Be Part of Your Content Strategy
YouTube advertisers, unlike traditional advertisers, are able to consistently engage viewers within a short span, making their video marketing more efficient and effective. You should be taking advantage of short-form videos, too. The average human attention span is getting shorter as social media dominates the world with visual experiences. Short-form videos give you more freedom to produce hard-hitting, relatable videos that get to the point, without the overhead of creating more in-depth content. People buy on emotion for logical reasons, so appealing to their emotions in a short period of time admittedly becomes more of a difficult proposition.
From our very good friends over at entrepreneur.com