Why Creating Your Brand Must Go Beyond Marketing
Laura Goldberg, CMO of LegalZoom, discusses the CMO position and her personal experiences since taking on the role. A chief marketing officer’s job description has changed with technology and society, and a good CMO can evolve with the times. For example, Goldberg talks about how important brands are today — how creating a brand that people trust and like, rather than just use — is incredibly important. It’s why she says a brand can’t just be a marketing invention, but has to actually be emphasized within the company.