Why Creating Your Brand Must Go Beyond Marketing

Why Creating Your Brand Must Go Beyond Marketing

Laura Goldberg, CMO of LegalZoom, discusses the CMO position and her personal experiences since taking on the role. A chief marketing officer’s job description has changed with technology and society, and a good CMO can evolve with the times. For example, Goldberg talks about how important brands are today — how creating a brand that people trust and like, rather than just use — is incredibly important. It’s why she says a brand can’t just be a marketing invention, but has to actually be emphasized within the company.