What is Negative SEO and How can you safeguard your Business from it?

negative SEONegative search engine optimization (SEO) is generally referred to as: ‘when a website purchases links and forwards them towards a competitor’s website in order to destroy their rankings’. A few other examples of negative SEO include tactics such as review bombing (paid perfect reviews), hacking a website to execute damage, or by simply reporting other websites’ “black hat” tactics to search engines.

From our very good friends over at business2community. com

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