This Successful Business Partnership started with a simple LinkedIn Message

This Successful Business Partnership started with a simple LinkedIn Message

Outer Co-founders Terry Lin and Jiake Liu talk about how their partnership was formed after a cold message on LinkedIn. They break down how their individual backgrounds have prepared them to build a direct-to-consumer outdoor furniture company that is reinventing the buying experience. Then, Lin and Liu discuss how they are able to some of the issues with outdoor living and the traditional furniture sales model with an innovative approach to showrooms.