The biggest mistake Entrepreneurs make during Recessions
This is a big mistake entrepreneurs make when their trying to survive: South Africa is now in a recession in the real economy. Forget what the economists & statisticians tell us, if you’re operating in this environment, you can feel it. The market is tough. Customers are not buying. And if they are buying, they are looking for extended payment terms. Most entrepreneurs panic. They start trying to squeeze every cent out of every customer & in the process ruin relationships.