How to Promote Your Startup Using Social Influencers
Word-of-mouth is one of the most valuable types of marketing for your startup business. In fact, it has been shown to influence anywhere up to 50% of all purchase decisions. Think of it this way – if you’ve never heard of a brand before, it will feel somewhat risky buying from them. Alternatively, if one of your friends comes to you and says “Jack, I bought this incredible thing from the other day, you should absolutely check them out.” Then, you’ll feel much more comfortable making a purchase.
From our very good friends over at business2community.com