How to Pitch Apps to Small Businesses
Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think there is no money or time to invest in an app — especially if they don’t even have any other online presence set up yet. Small businesses might see apps as just a gimmicky addition to their marketing portfolio. But here’s the thing: an app might actually be the one thing that can help the business significantly grow. Why? Because an app is not just a mobile application; an app is a complete mobile marketing solution. When executed correctly, a small business will see a significant increase in revenue and customer engagement. Ultimately, this tool won’t be an extra expense, it will save the business a lot of money. How? An app, or mobile solution, can rethink a small business’ social presence, local presence and mobile presence, as well as turn its best customers into marketers.
From our very good friends over at entrepreneur.com