It’s likely that you’ve landed on a non-mobile-optimized page and quickly left. It’s a frustrating and disappointing experience—text is hard to read, images are hard to click, and buttons and links are nearly impossible in an unoptimized experience. Now, think of your website. Imagine someone landing on a page on your website only to realize that it’s not optimized for mobile. It’s unlikely that user will be staying long on your website, let alone purchasing something. This makes it crucial for you to optimize your mobile landing pages for conversions.
From our very good friends over at business2community. com