How to Crush Content Marketing: Invest in Online Video

content marketing
By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in.
We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral videos, bite-size recaps of major events, and more. Video is everywhere, but online video is more than just an “exciting” trend. It’s a titan in the digital space, and it will only become more popular. According to Cisco, globally, IP video traffic will be 82% of all consumer Internet traffic by 2020, up from 70% in 2015.

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