Grow Your Email Marketing List
Adam Robinson is the co-founder of Getemails, an email-based retargeting software company. In this clip from an episode of “The Startup Story” podcast, Robinson talks about what Getemails does, how it complies with U.S. email marketing laws and best practices for using the technology. Robinson explains that Getemails is a script that runs on websites to identify as much as a third of anonymous visitors, allowing companies to retarget and email this traffic to grow and monetize their audiences. He details this technology’s legality in the U.S., explaining that current laws do not require site visitors to provide express consent (opt-in) to receive marketing emails.