For Entrepreneurs, Venture Capital is not always the Best Option
“The traditional model is to give away equity before anything about the business is determined,” he says. “I didn’t consider that.” Instead, Peak Design grew via crowdfunding. A Kickstarter presale campaign for each of its six product launches secured a healthy cash injection at every pivotal moment and helped build a rabid fan base. Its most recent campaign raised $6.7 million.
From our very good friends over at entrepreneur.com