Cloud-Based Startups face tough Marketing Challenges
More than a decade after the dotcom bubble collapsed, the world has entered an emerging post-dotcom era known as “dotcloud.” Doing business now requires a higher level of entrepreneurial skills and strategies, and today’s new class of born-in-the-cloud startups are driven by an imperative for speed, convenience and personalization. What worked a few years ago is now irrelevant. Marketing in this aggressive startup environment requires a new approach.
From our very good friends over at entrepreneur.com