It is important to realize that compelling content is the backbone to marketing success. About 350 million new photos are added each day to Facebook, and 100 million hours of video are consumed daily on the social channel. If your content doesn’t kick ass, nobody will pay attention to your brand. Ask yourself this simple question — Who are my customers and how do I tell their story? Your marketing strategy will succeed if you tell the story of your customers in a compelling manner.
From our very good friends over at entrepreneur. com