7 Shortcuts to Build Early Visibility For Your Brand
Visibility is everything when you’re trying to build a company from the ground up. Visibility earns you traffic, gets you exposure and helps you build a reputation. Without it, even the best company, offering the best value, can go unnoticed by the masses. The central problem with visibility isn’t awareness of its importance, however; it’s finding a way to achieve visibility without investing significant time or effort. Most marketing and advertising strategies either take months to fully kick in or cost tens of thousands of dollars that your small business probably doesn’t have to throw around.
From our very good friends over at entrepreneur.com