Social media reigns supreme in everyday life and in business – it’s just the truth. Your organization’s online community is a group of people who carefully watch your every move through social media. They do it because they care (otherwise they wouldn’t follow you), and because many of those followers are potential applicants, it’s up to you to show followers who the company really is with curated content that reflects the company’s culture.
From our very good friends over at business2community. com