Despite social media maturing as a platform, online services—mostly Twitter—are plagued more than ever by trolls looking to cause emotional distress in individuals. Yet while we think of trolling as a problem for individuals, brands are increasingly being targeted by trolls, too.
Some forms of brand trolling can be harmless and humorous, but there are also more malicious attacks, which if not dealt with properly, can potentially harm a brand.
From our very good friends over at fastcompany. com