The customer is king. Much has been written lately about the “Age of the Customer.” Despite all the press, I still wonder if we’re all doing as much as we can to truly improve and maximize customer communication channels. If not, we should be. Gartner predicted that 89% of companies would compete mostly on customer experience this year. And each customer journey starts way before they become a customer. The journey starts with their first introduction to your brand, which will most likely be your website.
From our very good friends over at business2community. com
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