4 Trends that will Shape (or Continue to Shape) Content Marketing in 2018
Content marketing is constantly evolving. Just as it did in previous years, content marketing can be expected to remain a key strategy to increase brand awareness and acquire new customers. And this makes sense because, compared to 2016, more businesses in 2017 have had success with content marketing. The key to continued success in this effort is your ability to anticipate upcoming trends and embrace change as quickly as possible. In that context, here are several trends that will shape content marketing in 2018.
From our very good friends over at entrepreneur.com