4 Steps to Create a Lasting Brand Identity
Branding should be a priority for small business owners, as well, despite its being one of the most difficult things to tackle. According to the U.S. Bureau of Labor Statistics, half of small businesses close their doors within five years of launching. And one of the causes might be the perception that branding is too “difficult” for founders to dedicate time and brain power to.
From our very good friends over at entrepreneur.com