3 Things You Can Do to Get Your Customers Gabbing
You might run an online company, but don’t assume that means you can skirt your customer service duties. Offline word-of-mouth can be more powerful — and profitable — than all the Google ads in the world. Just ask Expedia.
Sure, it’s an online giant grabbing for a big slice of the $2.7 billion a day — that’s $1.9 million per minute — that travelers spend on trips to and within America alone, according to the U.S. Travel Association. But Expedia isn’t seeing phenomenal success just because it’s virtual. Engagement Labs’ latest TotalSocial rankings indicate that Expedia soars ahead of the competition, thanks to offline chatter directly related to its customer engagement strategies. Clearly, the travel site is enjoying the sweet benefits of its service smarts
From our very good friends over at entrepreneur.com