Whilst 88% of B2B marketers are using content marketing as a part of their marketing strategy, only 32% have documented their content marketing strategy. LinkedIn is the most popular social media platform with 94% of B2B marketers using the network as a part of their strategy. Twitter followed behind with 87%, Facebook with 84%, YouTube at 74% and Google+ at 62%.
From our very good friends over at business2community. com