They’re Lying To You About Success! Billionaire Manager (Scooter Braun)
What happens when you build a billion-dollar music empire, but lose yourself along the way? Music mogul Scooter Braun reveals the raw truth behind his mask.
Scooter Braun is a renowned music executive, entrepreneur, and manager behind the careers of global stars like Justin Bieber, Ariana Grande, Kanye West, Taylor Swift, Demi Lovato, J Balvin and more He is CEO of HYBE America and founder of SB Projects, a dynamic entertainment and media company.
In this conversation, Scooter shares:
◽️ The mask he wore as “Scooter” and the journey back to being Scott
◽️ Why he carries guilt for every young artist he managed
◽️ How 20 years of running finally led him to confront his deepest fears
◽️ Why he felt like a complete fraud even at the top
◽️ The reason why his divorce saved his life
No conditions. No pre-approved questions. Just an unfiltered conversation about everything.
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⏱ Timestamps:
00:00 Intro
02:30 What Drives You?
07:46 Your Dad
09:40 Your First Business
12:07 You’re Very Good at Forming Relationships
14:16 What Did Everyone See in You at an Early Age?
15:50 People Trying to Stop Your Dreams
18:29 Signing Your First Acts
21:21 Discovering Justin Bieber
24:36 What’s Your Relationship With Justin Bieber Now?
26:19 What Do Highly Successful Artists Have in Common?
27:54 Why Are There So Many Tragedies Around Famous People?
33:49 Did It Hurt Parting Ways With Justin Bieber?
34:14 The Artists You’ve Worked With
37:04 The Praise and Hate I Received Were Both Misunderstood
39:57 An Artist You Were Wrong About
44:31 Quitting Music Management
51:31 Ads
52:34 Selling Your Company for $1.1 Billion
54:37 How Pivotal Was the Incident With Taylor Swift?
57:41 Contending With an Unfair World
1:00:18 If I Had Seen You Then, What Would I Have Seen?
1:01:56 Your Divorce
1:07:11 Friends Being There for Me
1:11:17 Why My Marriage Fell Apart
1:22:08 The Work You Do on Yourself
1:24:52 Ads (Part 2)
1:26:59 The Power of Building Connections
1:28:35 Spotify Saving the Music Industry
1:32:25 What’s Next for Scott?
1:34:43 What Is Steve Trying to Achieve?
1:40:17 What Should We Do if We’re Always Chasing Something?
1:50:38 If You Could Do Anything Without Fear of Failure, What Would You Do?
Credit to : The Diary Of A CEO
