Bay Area teacher Ellis Stephens makes thousands of dollars a month customizing Labubu plush toys.
Fueled by Pop Mart’s blind-box collectibles craze, the Labubu resale market has exploded worldwide, with rare figures selling for as much as $30,000 each. Pop Mart is now worth more than Mattel and Hasbro combined.
The toys are also popular with celebrities, including professional tennis player Naomi Osaka, who carried one in her bag at the 2025 US Open. But some fear the Labubu craze could collapse like the Beanie Babies bubble.
00:00 – Intro
01:35 – How Ellis Tattoos Big Into Energy Labubu
02:44 – Hardest Part of Tattooing Labubu
03:16 – How Many Labubus Ellis Sells
03:35 – Ellis’ Coolest Labubu Designs
04:14 – The History of Labubu and Kasing Lung
04:36 – How Blind Boxes Work
05:26 – Rise of Pop Mart’s Labubu
06:15 – Pop Mart vs. Mattel and Hasbro
06:20 – Labubus vs. Beanie Babies?
08:02 – Labubu Celebrity Fashion
08:45 – Labubu Resell Market
09:59 – How a Reseller Makes $24k Reselling Labubus
10:30 – The Rise of Lafufus
11:13 – China Lafufu Crackdown
12:42 – Is Labubu Just Another Toy Fad?
13:28 – End Credits
Credit to : Business Insider