How Gap Is Making A Comeback
Defining fashion for decades, Gap reached nearly 3,000 stores worldwide by 2001. But for the decades that followed, the apparel retailer lost its brand identity, closing hundreds of stores and experiencing declining sales. Now, revitalized marketing efforts from CEO Richard Dickson, coupled with new creative direction from fashion designer Zac Posen has brought the brand back into the cultural relevance. Watch the video to learn about whether Gap can sustain this momentum and what challenges may threaten its comeback story.
Chapters:
0:00 Introduction
1:30 Chapter 1: Cleanup
4:00 Chapter 2: Becoming “cool” again
6:45 Chapter 3: Keeping the momentum
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How Gap Is Making A Comeback
Credit to : CNBC
